People

: Reford Theobold; He is the former mayor of Grand Junction. The Theobold family has lived on the Western Slope for over four generations, with Joseph and Ella Theobold first arriving in Delta County. His parents, Clyde and Alma Theobold, purchased the Loma General Store on August 1, 1970 and moved to Fruitvale in order to run it. In 1975, Reford took over the store at the age of twenty. He began a career in broadcasting when a senior in high school in 1972, working for KEXO AM. He later worked for KSTR AM and KQIL FM, where he was as a substitute for Steve Janaka. He became the KREX TV sports anchor in April 1979. He quit broadcasting in August 1980, because it took too much time away from the store. He wrote a column for the Daily Sentinel called “Dial log” in the early 1980’s. He later became the mayor of Grand Junction.